Motion | Stop
Web Design
I've designed Graphical User Interfaces for a wide range of web-based applications.
TVGrid ToGo
TVGrid ToGo for handheld wireless devices
TVGrid ToGo
BackgroundWhen Palm Pilots were the latest gadget and "wireless" became the buzzword du jour, I found myself with a bit of free time and the notion that TV listings were a natural for wireless delivery. So I designed TVGrid ToGo and tried to convince my colleagues in development that we really had to build the thing.
ProjectTVGrid ToGo was designed to work with either AvantGo or the PalmNet wireless network, the only real players at the time. AvantGo users could select what to download with each sync (eg: primetime listings for the next three days) while PalmNet users could browse up to two weeks worth of listings. The Grid itself functioned remarkably like the full-screen version, though it was scaled down and stripped of extraneous data.
ResultsTVGrid was pretty understaffed at the time and had other priorities, so TVGrid ToGo never made it out of the design stage.
StatusUndeveloped (link goes to mockups).
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Student.Com's OnCampus, a directory of student organizations and events
BackgroundStudent.Com's OnCampus was designed to be a self-maintaining directory of student organizations and their events. The idea was to provide incentives to encourage student group participation. Once groups started listing their activities, individual students could be drawn to the site by the lure of finding stuff to do.
ProjectThe OnCampus GUI allowed organizations to create and maintain their own entry in the directory, find and network with similar organizations on other campuses, list and promote their events to students at their own or nearby schools, and communicate with their members. Individual students could find something to do in the event listings or learn how to get involved with groups on their campus.

I designed the numerous entry and view screens that made up the product and worked closely with the production staff in their implementation. Additionally, I designed hooks in the main content areas of Student.Com so that events in the OnCampus calendar could be promoted throughout the site. For example, a member surfing the Going Out section would see a list of parties in their area alongside the regular editorial content.

During the design process, we conducted extensive usability testing in a lab environment and refined the designs based on those results.

ResultsAlthough initial reaction to the product was very positive, Student.Com ceased operations before OnCampus achieved widespread use.
StatusOffline (link goes to screenshots).
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Design/Production Team Members
Adam TrachtenbergVP of Development
David SklarChief Technical Officer
Charlies BergProject Manager
Mark OgliaProducer
Peter OstrowskiProducer
Ian NordbyWeb Developer
MoviesAnytime, TVGrid's distributed video-on-demand system.
BackgroundAs TVGrid tried to expand it's product line to appeal to cable companies, one new feature was a Distributed Video-on-Demand (DVOD) system. For marketing purposes, we dubbed this MoviesAnytime, though the expectation was that cable companies would re-brand it however they chose.
ProjectAt the time, "video-on-demand" was highly anticipated but fraught with technical limitations preventing widespread deployment, and DVRs like TiVo were new and cost-prohibitive for most consumers. The DVOD concept bridged the two. The idea was that cable companies could offer any movie scheduled on pay-per-view or a premium channel for sale through the DVOD system. If a customer purchased a movie, then the channel it was on would be temporarily de-scrambled for the duration of the film and a hard drive in the customers cable box would record the showing for later viewing. Movies could be ordered through the set-top-box, but a more robust system would be available online. There, users could create and maintain a queue of movies that would each be recorded as they became available.
ResultsLike the Intelligent Program Guide, MoviesAnytime was vaporware awaiting funding. Digital cable has since brought video-on-demand to fruition and DVRs are fast becoming ubiquitous.
StatusUndeveloped (link goes to mockups).
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